Twitter advertising

So, I’ve recently started advertising on twitter, not because I have a business to promote, just because I’m curious as to how it works.

It’s been a lot of fun, and it’s definitely interesting.
I’ve been looking at bits of data here and there, and I wasn’t really sure what to post, but I found some discrepancies that I believe merit pointing out.

What I’m paying for is followers. How it works:
Twitter shows my ad (which is a tweet I’ve written and chosen to “promote”).

My promoted tweet

Here is one of my ads.
When it shows up, there are several things that can happen.

  1. User ignores tweet, keeps scrolling.
  2. User views tweet or views my profile.
  3. User likes or retweets my tweet
  4. User follows me.Since the purpose of my campaign is to get followers, the only situation in which Twitter will charge me is number 4.

So, does it work? Let’s take a look. Here are some results.

Interesting. So, 241 follows, but 178 unfollows. That would be a net increase of 63 followers, right? Well, let’s take a look at my followers recently.

Now, wait a second! That shows only a net increase of 33 followers. What!?

Let’s take a look at the API data I’ve brought into my google spreadsheet.

You can’t see from that zoomed-out image, but there’s definitely a change in followers between the 4th and the 6th.

That data is really rough. I standardized it by calling once every 15 minutes, but if there really are all these apparent unfollows, I’m gonna have to pull data more often.
So, I have every-15-minutes data from 8/5/18 at 9 AM ET – 8/6/18 at 4:17 AM ET.

After that point, I have data for every minute (and it’s continuing to update).

Not much to show or tell right now, but I haven’t gotten a new follower since around 3:00 PM ET 8/5/18 (yesterday, ~18 hours ago).

I’ve emailed Twitter’s tech support twice about some of these discrepancies, but I have yet to hear back.

I’m going to update more in the future as I obtain more data. Hope you find this as interesting as I do!