So, I’ve recently started advertising on twitter, not because I have a business to promote, just because I’m curious as to how it works.
It’s been a lot of fun, and it’s definitely interesting.
I’ve been looking at bits of data here and there, and I wasn’t really sure what to post, but I found some discrepancies that I believe merit pointing out.
What I’m paying for is followers. How it works:
Twitter shows my ad (which is a tweet I’ve written and chosen to “promote”).
Here is one of my ads.
When it shows up, there are several things that can happen.
- User ignores tweet, keeps scrolling.
- User views tweet or views my profile.
- User likes or retweets my tweet
- User follows me.Since the purpose of my campaign is to get followers, the only situation in which Twitter will charge me is number 4.
So, does it work? Let’s take a look. Here are some results.
Interesting. So, 241 follows, but 178 unfollows. That would be a net increase of 63 followers, right? Well, let’s take a look at my followers recently.
Now, wait a second! That shows only a net increase of 33 followers. What!?
Let’s take a look at the API data I’ve brought into my google spreadsheet.
You can’t see from that zoomed-out image, but there’s definitely a change in followers between the 4th and the 6th.
That data is really rough. I standardized it by calling once every 15 minutes, but if there really are all these apparent unfollows, I’m gonna have to pull data more often.
So, I have every-15-minutes data from 8/5/18 at 9 AM ET – 8/6/18 at 4:17 AM ET.
After that point, I have data for every minute (and it’s continuing to update).
Not much to show or tell right now, but I haven’t gotten a new follower since around 3:00 PM ET 8/5/18 (yesterday, ~18 hours ago).
I’ve emailed Twitter’s tech support twice about some of these discrepancies, but I have yet to hear back.
I’m going to update more in the future as I obtain more data. Hope you find this as interesting as I do!